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NFL: Elevating Sporting Events with Structure

The National Football League (NFL) contacted us to create an activation zone during the latest NFL draft held in Detroit. Their request was very specific: to create a Fan Zone in downtown Detroit. The structure had to be in the colors of the Detroit team, the Lions, and resemble their iconic stadium, Ford Field, with its rounded shape and brick walls. The structure not only had to host an internationally renowned event but also embody the spirit and excitement of American football. The final result was nothing short of spectacular. The custom-designed marquee rose majestically, providing an impressive and functional space to welcome NFL guests to Detroit.

The activation zone featured several strong elements of the Detroit Lions, allowing players, sports celebrities, and fans to enjoy an immersive experience. One might think that an event of this magnitude is planned months or even years in advance. Mistake, the project was brought to us in February for an event in April.

Our team's creativity was put to the test, and we overcame every obstacle, from extremely tight delivery deadlines to severe engineering standards and last-minute changes from the client.

Some technical points about the project:

- Dimensions: 45' wide by 120' long.

- Height at the center: over 25'.

- Hanging capacity: over 27,000 lb for scenic equipment.

- Engineer-approved structure for winds of 140 km/h.

- 3 days of assembly were required.

- 12 very intensive days of fabrication.

- 700,000 fans attended the event.

Another important aspect of this project was the printing of almost all the structure canvases. Thousands of square feet of canvases were printed and assembled by our teams in our Repentigny factories to create an area in the iconic blue colors of the Detroit Lions.

From the initial design to the final construction, with fast delivery, every step of the process was marked by attention to detail and exemplary professionalism.

For us, this project was much more than just a technical achievement. It was an opportunity to demonstrate our ability to meet the most ambitious challenges and exceed our clients' expectations, whatever the circumstances.

Want to discuss your project?

Detail your needs in the quote request.

1 833-877-8368


450, rue Saint-Paul
Repentigny, QC J5Z 0C8

100 Cambridge Street,
14th Floor, Boston, MA 02114, États-Unis

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